Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. 1 Brita water filter used = 300 plastic bottles saved.” It has […]

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Doing Well by Doing Good

Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ๐Ÿ™‚ This is the case with the billboard that can actually create water! As reported by Matt Peckham for Time: “The billboard pictured here is real, itโ€™s located in Lima, […]

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