Social Media Video Marketing

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis. Take a look at these posts on social videos: Applying Video Content to the Marketing Funnel 2017 Status of Social Video First Media Blossom: Viral Facebook Ad King Oracle Uses B2B […]

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Purpose-Driven Brands’ Marketing Lessons

As we posted a while back: “Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ” One good example is State Farm with its community involvement tag line, “Good neighbors always lend a helping hand.” So today we dig […]

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Building Social Media Marketing Strategies

Have you ever developed a social media marketing strategy? Many companies say yes. But, in fact, some of them are on social media. But they don’t necessarily have clear goals and/or a well-designed plan.  So, let’s cover building social media marketing strategies. If you don’t have a good social media marketing strategy, the tips below […]

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Advertising Icons and Social Media

Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, and Progressive’s Flo. [Click here to see one listing of the 25 best ad icons of all time]. Now that we are in the new […]

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Doing Good by Playing Online Games? Really?

Lots of people in the United States and around the world are avid players of online games. Most of the time, these games are played for fun and sometimes to “crush the competition.” Now, we are seeing that gaming may also be a mechanism for getting players involved in social causes. Consider these observations from […]

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Doing Well by Doing Good

Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. 🙂 This is the case with the billboard that can actually create water! As reported by Matt Peckham for Time: “The billboard pictured here is real, it’s located in Lima, […]

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