Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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LeBron James + Nike = $300?

Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is new as a price point even by Nike’s high standards. So, let’s look at a couple of different perspectives on this. As reported by Shelly […]

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Can We Be More Productive by Taking Time Off?

Everyone (well, some of you) should love this story about working fewer hours and becoming more productive. Interesting perspective for us workaholics. 🙂 Click here: http://www.nytimes.com/2012/08/19/opinion/sunday/be-more-productive-shorten-the-workweek.html

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Are We All Braggarts Now?

The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies and products that we love and hate, and a variety of other “I” topics. What are the implications of this? As Bernstein writes in the […]

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Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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What Now for Facebook?

I hate to keep piling on (see, for example: http://evansonmarketing.com/2012/07/28/the-weak-financial-performance-of-social-media-no-surprise), but today’s Facebook news continues to be a downer. Now, that many previously-restricted shares are eligible to be sold (with the resale of even more shares to be unrestricted in coming months), the stock price remains vulnerable. Earlier today, the share price dropped to $19.69 […]

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How Does Sports Marketing Overcome the Taint of Bad Behavior?

Earlier this week, Chad Johnson (Ochocinco) landed in jail, was dropped by the NFL’s Miami Dolphins, had his wife of 41 days file for divorce, and lost his TV show on VH1 after allegations of domestic violence. Today, Major League Baseball announced the 50-game suspension of Melky Cabrera of the San Francisco Giants after he […]

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Sports and Entertainment Marketing

I have just created a new blog category on sports and entertainment marketing and moved a number of previous posts there. I am also including links to several interesting recent stories in this post.   Sports-Related YES/ForbesSportsMoney Video Episodes Do the Olympics Make Money? The Olympics Are Coming, But Not for All A Library of Free […]

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What Social Media Type Are You?

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves. As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better […]

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