When companies use social media to interact with consumers, they need to do four things:
- Present messages that provide the consumers with value-added content to THEM.
- Read the responses that
New Barclays Center in Brooklyn to Ban Larger Sodas
Last month, New York City enacted a ban on sugary drinks sold at restaurants, sports arenas, movie theaters, etc. as a measure to promote better health. The law is not …
Read moreHow One’s Professional Background Affects CEO Pay
Evans on Marketing Careers, Trends bad behavior, career, compensation, good behaviors, success, trends, trust 1
As reported by Arizona State University: “CEOs are in the spotlight today. In a time of economic hardship, their outsized salaries make them targets of criticism and resentment. When their …
Read moreIs Axe Going Too Far in Its Ads (Wink! Wink!)?
Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends advertising, Axe, bad behavior, Generation Y, good behaviors, infographic, online shopping, promotion, pushing the envelope, risky, social media, trends, Unilever 1
Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.
As …
Read moreAthletes Do Good Deeds, Too!
The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized …
Read more