Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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New Barclays Center in Brooklyn to Ban Larger Sodas

Last month, New York City enacted a ban on sugary drinks sold at restaurants, sports arenas, movie theaters, etc. as a measure to promote better health. The law is not scheduled to go into effect until March 2013 — and it is already facing numerous legal challenges. Nontheless, the new Barclays Center is taking a […]

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How One’s Professional Background Affects CEO Pay

As reported by Arizona State University: “CEOs are in the spotlight today. In a time of economic hardship, their outsized salaries make them targets of criticism and resentment. When their companies succeed, CEOs are celebrated, but when firms fail, these executives are saddled with blame.” Click the photo to learn more.    

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Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]

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Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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