Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics …
Read moreLeBron James + Nike = $300?
Evans on Marketing Pricing, Sports and Entertainment Marketing, Trends customer expectations, ethics, LeBron X, Nike, opportunity, price, shopper, trends, video 1
Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is …
Read moreCan We Be More Productive by Taking Time Off?
Evans on Marketing Careers, Trends career, employee, motivation, opportunity, productivity, work hours
Everyone (well, some of you) should love this story about working fewer hours and becoming more productive. Interesting perspective for us workaholics. 🙂
Click here: http://www.nytimes.com/2012/08/19/opinion/sunday/be-more-productive-shorten-the-workweek.html…
Read moreAre We All Braggarts Now?
Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Trends bad behavior, blog, braggart, good manners, mobile media, online information, social media, tips, trends, video
The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies …
Read moreRethinking Made in China
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Trends brand, China, customer expectations, global, JWT Intelligence, planning, promotion, trends
JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available.
Recently, JWT Intelligence published a report about the changing status of Chinese …
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