Key Metrics for Marketing Success in 2013

Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and tools. To plan marketing campaigns that support your overall business strategy, analyze your 2012 results with these key performance indicators and adjust your tactical mix […]

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How Businesses Can Better Use the Facebook Timeline

Vocus is a leader in cloud-based marketing and PR software that better enables businesses to reach and influence shoppers across a variety of social networks, online sites, and other media. The firm regular publishes targeted white papers. Click the image below to access the white paper on how to utilize the Facebook timeline more effectively. […]

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