McDonald’s Strong Involvement in Children’s Literacy

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food.

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Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized

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