The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!!
As Jane Levere reports at the New York Times Web site: “United Way has created a group of college-educated National Football League players, featured in a new public service advertising campaign, to help it recruit volunteer readers, tutors, and mentors.The latest collaboration between United Way and the N.F.L. — which have worked together since 1973 — is meant to help United Way meet its goal of cutting the number of high school dropouts in the United States in half by 2018. To that end, United Way is trying to recruit one million volunteer readers, tutors and mentors by 2014.”
Nnamdi Asomugha of the Philadelphia Eagles, pictured below, is one of the NFL players participating in the United Way campaign. Click the photo to learn more.
Photo by the New York Times