They’re Back: Twinkies Return to Store Shelves

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of the company owning the brand. Well, it took a little longer than we thought for Twinkies to return to the market. But, now they’re back. And […]

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Post-it-Notes: The Story of a Long-Time Winning Brand

The Post-it Note product line from 3M has been around for decades. It is certainly a mature and global brand — but one that is still evolving in this high-tech era. Click here for a Post-it Note trivia quiz. 🙂 As 3M reports: “The Post-it® Note was invented as a solution without a problem: Dr. […]

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Hewlett-Packard: Wishing for the Good Old Days

Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (and highlighted by this photo montage): “Stanford University classmates Bill Hewlett and Dave Packard founded Hewlett-Packard in 1939. The company’s first product, built in a Palo […]

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Is the E-Reader Revolution Already Over?

It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During 2011, 25 million E-readers were sold, and Barnes & Noble’s Nook (among others) had also become major players. But the meteoric rise of E-readers is […]

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Nissan Reviving Datsun Brand

Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar at the time and infuriated many dealers during the changeover. Now, Nissan has decided to reintroduce the Datsun brand, but in a very limited and […]

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