It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During …
Read moreIs the E-Reader Revolution Already Over?
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends Amazon, analytics, Barnes & Noble, business model, e-reader, experiential marketing, Kindle, Nook, opportunity, planning, product life cycle, success, tablet, technology, trends