Brands That Millennials Love

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As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?…

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Is Sony in a Temporary or Permanent Decline?

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Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the …

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The Rise of the Phablet

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As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still …

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What’s Ahead for Sony? Does the Future Include Electronics?

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Not long ago, it would have been unthinkable to consider whether or not Sony has a future in consumer electronics. For decades, Sony was viewed by many as THE consumer …

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