Brands That Millennials Love

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer […]

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Is Sony in a Temporary or Permanent Decline?

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the lat several years, Sony has fallen on hard times (as we noted before). Now, we have to question whether Sony is in denial about how […]

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The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]

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While Samsung Rises, Sony Falls

We’ve written a lot about the remarkable rise of Asian powerhouse Samsung Electronics, most recently just last week. But we’ve also reported on the decline of another Asian powerhouse (former??), Sony, and asked this question about nine months ago: What’s Ahead for Sony? Does the Future Include Electronics? Well, we’ve now gotten an answer from Sony, […]

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What’s Ahead for Sony? Does the Future Include Electronics?

Not long ago, it would have been unthinkable to consider whether or not Sony has a future in consumer electronics. For decades, Sony was viewed by many as THE consumer electronics company. After all, these are some of the consumer electronics innovations introduced by Sony: the world’s first transistor TV, the Trinitron® color television, the […]

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