Why Many Shoppers Like Small Firms

Evans on Marketing Consumers and Their Behavior , , , , , , , 9

Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market […]

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Package Size Matters

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For marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or size. Since we often overindulge when we eat (at least, many of us :-)), package size has taken on even more importance. According to Sarah […]

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Coming Soon: A Smaller iPad?

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According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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