Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market […]
Read moreWhy Many Shoppers Like Small Firms
Evans on Marketing Consumers and Their Behavior customer expectations, customer loyalty, customer satisfaction, entrepreneur, experiential marketing, shopping, small, trust 9