As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as well as its reputation as an industry leader and innovator. So, should Microsoft be concerned that early results are “sagging”? Steven Jones and Shira Ovide report […]
Read moreMarketing Laptops in a Complex Market Space
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Apple, innovation, laptop, Mac, Microsoft, PC, tablet, tips, trends, video, Walter Mossberg, Windows 8 9
What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]
Read moreMicrosoft Bets the House on Windows 8
To some, it’s hard to believe that Microsoft was once the world’s most valuable company. In fact, in inflation-adjusted dollars, Microsoft’s total market value of $616 billion in 1999 is still the record (yes, even higher than Apple today, in real dollars). However, Microsoft’s current market value is less than $240 billion. Although Microsoft is […]
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