How’s Windows 8 Doing After Its Launch?

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As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as …

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Marketing Laptops in a Complex Market Space

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What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing.…

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Microsoft Bets the House on Windows 8

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To some, it’s hard to believe that Microsoft was once the world’s most valuable company. In fact, in inflation-adjusted dollars, Microsoft’s total market value of $616 billion in 1999 is …

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