How Much Does Social Marketing Really Cost? The Case of Nestle

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Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.

With this mind, …

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Cereal Continues to Lose Its Popularity

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Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂

As Stephanie Strom reports for the New …

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Are Microsoft and Minecraft a Good Fit?

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , , , 2

Mojang, the maker of the highly popular Minecraft video game, has reached an agreement to be acquired by Microsoft. The purchase price is $2.5 billion. The deal is …

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