Ad Imagery Is Sometimes “Borrowed”

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not. According to Allison McCartney, writing for Visual.ly: “Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been […]

Read more

We NEED Customer Champions

In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There aren’t a lot of them! As Jordan Skole reports at Visual.ly: “Businesses need to unlock and encourage their secret weapon – the brand champion. Verint® […]

Read more

How Much Does Social Marketing Really Cost? The Case of Nestle

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms. With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks: “Across both B2B and […]

Read more

Advertising Icons and Social Media

Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, and Progressive’s Flo. [Click here to see one listing of the 25 best ad icons of all time]. Now that we are in the new […]

Read more

Tips for Using Microcontent in Social Media Marketing

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital): “Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not […]

Read more