A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; …Read more
In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There …Read more
Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.
With this mind, …Read more
Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, …Read more