A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; …
Read moreWe NEED Customer Champions
In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There …
Read moreHow Much Does Social Marketing Really Cost? The Case of Nestle
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing expenditures, experiential marketing, Facebook, Nestle, Percolate, product management, promotion, social media, Visual.ly 1
Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.
With this mind, …
Read moreAdvertising Icons and Social Media
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, advertising icon, customer expectations, entertainment marketing, opportunity, planning, promotion, social marketing, social media, tips, trust, Visual.ly 3
Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, …
Read moreTips for Using Microcontent in Social Media Marketing
Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, experiential marketing, innovation, microcontent, tips, trends, video, Vine, Visual.ly 3
The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital):
“Essentially, microcontent is …
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