Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?
For some tips, check out …
Read moreA number of famous brands have used their logos very cleverly.
As reported by Tim Nunn of Ad Week: “British plastic card maker Oomph has collected 40 such logos …
Read moreHere’s a question for you as a consumer: Do food calorie counts affect your behavior? Why or why not?
Here’s a question for you as a food marketer: …
Read moreEach year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having …
Read moreOver the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that …
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