How Much Does Social Marketing Really Cost? The Case of Nestle

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms. With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks: “Across both B2B and […]

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Media Trends in U.S. Advertising

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile ad spending is projected to rise from 2.6 percent of all U.S. media dollars in 2012 to 26.4 percent in 2018. As eMarketer reports: “Strong, […]

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U.S. Advertising Picking Up Steam

After a slow period caused by the Great Recession, annual U.S. advertising expenditures are seeing their biggest increase in about ten years — and things look good through 2018. As eMarketer reports: “Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. […]

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