In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought …Read more
The Impact of an Industry’s Life Cycle on a Company
This post nicely complements our discussion about Apple’s recent performance. We look at the impact of an industry’s life cycle on a company.
The PLC: The Impact of… Read more
Cereal Continues to Lose Its Popularity
Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂
As Stephanie Strom reports for the New …Read more
Is Sony in a Temporary or Permanent Decline?
Is the Recent Stock Market Decline a Harbinger of Things to Come in 2014?
Evans on Marketing Global Marketing, Trends analytics, China, decline, economy, global, planning, stock market, trends, United States 1
2013 was a great year for the U.S. stock markets — with all major indexes posting double-digit increases. What drove 2013’s results?
- A stronger economy
- Declining unemployment
- The Federal Reserve’s