Apple Cuts Back on iPod Product Line

In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought on by the Apple iPod, whose first version was introduced in fall 2001. Now after years of great success, like the Walkman, the iPod has […]

Read more

The Impact of an Industry’s Life Cycle on a Company

This post is a nice complement to our discussion about Apple’s recent performance. How much do industry life cycles affect firms in those industries? Consider these remarks from Rieva Lesonsky, Contributing Writer, SmallBizTrends.com: “Every industry goes through a life cycle that begins at the startup phase — that is, when the industry first comes into […]

Read more

Cereal Continues to Lose Its Popularity

Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂 As Stephanie Strom reports for the New York Times: “Cereal consumption peaked in the mid-1990s, according to the NPD Group, a consumer research firm. Still, some 90 percent of American households report […]

Read more

Is Sony in a Temporary or Permanent Decline?

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the lat several years, Sony has fallen on hard times (as we noted before). Now, we have to question whether Sony is in denial about how […]

Read more

Is the Recent Stock Market Decline a Harbinger of Things to Come in 2014?

2013 was a great year for the U.S. stock markets — with all major indexes posting double-digit increases. What drove 2013’s results? A stronger economy Declining unemployment The Federal Reserve’s decision to keep the “pedal to the metal” Better consumer confidence A calmer global marketplace than in 2012 Low interest rates, giving investors fewer choices […]

Read more