How to Generate Better Product Ideas

New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today. Many companies recognize that idea generation and assessment are aided by following a series of steps. Others are totally haphazard in their approach and hope […]

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GE’s Push into the Crowd for Innovation

General Electric is one of the most admired and most innovative companies in the world. It is always looking to push the envelope, as expressed in its company slogan of “imagination at work.” Now, it’s come up with a new approach to creativity, as reported by Joshua Brustein for the New York Times: “On April […]

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How Do You Spark Innovativeness?

A great story on this topic appeared in Wednesday April 3’s Wall Street Journal, complete with audio and video clips. As noted by the WSJ: “Why is it that some people rack their brains for new ideas, only to come up empty — while others seem to shake them almost effortlessly out of their sleeves? […]

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Booz & Company’s 2012 Global Innovation Study

In the video below, Booz & Company’s (now Strategy&) 2012 Global Innovation 1000 study authors Barry Jaruzelski and John Loehr discuss the results of the firm’s 8th annual study of the world’s 1000 largest corporate R&D spenders, focusing on the “fuzzy front end” of the innovation process.

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Why Ideas Have a Two Week Shelf Life

Having an innovative mindset means actively looking into the merits of new ideas rather than letting the ideas just sit around in the back of one’s head. Procrastination = a lack of innovativeness. In an article provocatively titled “Idea Rot: Why Ideas Have a Two Week Shelf Life,” Steve Corona (chief technology officer of Twitpic) […]

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