New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today.…
Read moreGE’s Push into the Crowd for Innovation
Evans on Marketing Global Marketing, Product Management analytics, business model, creativity, entrepreneur, GE, global, ideas, innovation, invention, opportunity, planning, product management, Quirky 11
General Electric is one of the most admired and most innovative companies in the world. It is always looking to push the envelope, as expressed in its company slogan of …
Read moreHow Do You Spark Innovativeness?
Evans on Marketing Product Management, Trends aha moment, audio, creativity, entrepreneur, ideas, innovation, innovativeness, mind wandering, product management, tips, video 5
A great story on this topic appeared in Wednesday April 3’s Wall Street Journal, complete with audio and video clips.
As noted by the WSJ: “Why is it …
Read moreBooz & Company’s 2012 Global Innovation Study
Why Ideas Have a Two Week Shelf Life
Evans on Marketing Good and Bad Examples of Marketing, Product Management, Trends analytics, entrepreneur, ideas, innovation, new product, opportunity, product management, tips 3
Having an innovative mindset means actively looking into the merits of new ideas rather than letting the ideas just sit around in the back of one’s head. Procrastination = a …
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