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In Honor of Jack Welch

March 3, 2020 Evans on Marketing Business-to-Business, Global Marketing, Product Management, Technology and Marketing best practices, GE, General Electric, Jack Welch, opportunity, planning

We offer this remembrance in honor of Jack Welch, who passed away at age 84 this week. He was the legendary CEO of General Electric during its hey day.

We …

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Jack Welch: What Makes Great Firms Great

March 2, 2016 Evans on Marketing Careers, Good and Bad Examples of Marketing, Marketing Communications business model, GE, good manners, Jack Welch, planning, success, Suzy Welch, tips, trust 6

To many expert observers, Jack Welch (who served as CEO of General Electric from 1981 to 2001) was the “Manager of the Century,” as he was called by Fortune. …

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GE Goes Bigger with Big Data. Including Videos!

February 29, 2016 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Product Management, Technology and Marketing, Trends analytics, big data, business model, GE, Sloan Management Review, technology, trends, video, YouTube 3

MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a …

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GE’s Push into the Crowd for Innovation

April 27, 2013 Evans on Marketing Global Marketing, Product Management analytics, business model, creativity, entrepreneur, GE, global, ideas, innovation, invention, opportunity, planning, product management, Quirky 11

General Electric is one of the most admired and most innovative companies in the world. It is always looking to push the envelope, as expressed in its company slogan of …

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