How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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GE’s Push into the Crowd for Innovation

General Electric is one of the most admired and most innovative companies in the world. It is always looking to push the envelope, as expressed in its company slogan of “imagination at work.” Now, it’s come up with a new approach to creativity, as reported by Joshua Brustein for the New York Times: “On April […]

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How Do You Spark Innovativeness?

A great story on this topic appeared in Wednesday April 3’s Wall Street Journal, complete with audio and video clips. As noted by the WSJ: “Why is it that some people rack their brains for new ideas, only to come up empty — while others seem to shake them almost effortlessly out of their sleeves? […]

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Finding and Acting on the Best Business Ideas

As one of America’s most famous inventors, Thomas Edison, once said: “Genius is one percent inspiration and ninety-nine percent perspiration.” So, how does one become a product-innovation genius today? According to Scott Belsky, writing for Entrepreneur: “Ideas for business — good and bad — tend to proliferate at a dizzying speed. But how exactly do […]

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The Creativity of Successful Entrepreneurs

Recently,  Inc. published a story and infographic about the creativity of successful entrepreneurs, titled “Inside the Minds of America’s Most Hard-Charging CEOs.” Click the logo to learn more.  

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