How about testing YOUR own creativity? In marketing, creative thinking may go a long way. For that reason, we have written about brainstorming techniques. As as well as…
Suggestions for Better Brainstorming
For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
How Coca-Cola Creates Stories
In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube …
Read moreGE’s Push into the Crowd for Innovation
Evans on Marketing Global Marketing, Product Management analytics, business model, creativity, entrepreneur, GE, global, ideas, innovation, invention, opportunity, planning, product management, Quirky 11
General Electric is one of the most admired and most innovative companies in the world. It is always looking to push the envelope, as expressed in its company slogan of …
Read moreHow Do You Spark Innovativeness?
Evans on Marketing Product Management, Trends aha moment, audio, creativity, entrepreneur, ideas, innovation, innovativeness, mind wandering, product management, tips, video 5
A great story on this topic appeared in Wednesday April 3’s Wall Street Journal, complete with audio and video clips.
As noted by the WSJ: “Why is it …
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