Relationships with Customers Are Still Crucial

Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing. According to Introhive, a sales-support firm: “Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues, and employers. In a world where […]

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They’re Back: Twinkies Return to Store Shelves

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of the company owning the brand. Well, it took a little longer than we thought for Twinkies to return to the market. But, now they’re back. And […]

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Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better.   by infographicdesignteam. Browse more data visualization.  

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The Rolling Stones at 50: A Businessweek Fact Sheet

This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at Brooklyn’s new Barclays Center, the home of the NBA’s Brooklyn (formerly New Jersey) Nets. In  a recent story, Businessweek ‘s John Lopez compiled an interesting […]

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Opt-In Email Offers a Lesson in Loyalty Creation

   Click the image for the full story So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand?

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Those Millions on Facebook? Some May Not Actually Visit

   Photo by Kimihiro Hoshino/Agence France-Presse — Getty Images Click the image for the full story. As Andrew Ross Sorkin of the New York Times reports, “Facebook counts as ‘active’ users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com […]

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