We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]
Read more2018 Super Bowl LII Fun Facts
In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we asked last year, […]
Read more2018 Projected Global Wage Growth
Evans on Marketing Business Analytics and Marketing Information, Careers, Global Marketing, Trends 2018, infographic, OECD, real wages, Statista, wages, worldwide
In this post, we look at 2018 projected global wage growth. Why? For many (most) of us, salary/wage data acts as a useful tool. With such data, we can better judge our value to the company and for our job sector. As these links show: Robert Half 2018 Salary Guides Looking for Marketing Salary Information? […]
Read moreWhat Do You Know About Selfies?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media Georgia Tech, Instagram, selfie, Statista
What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media? According to Isabel von Kessel, reporting for Statista: “Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand […]
Read moreWhat Magazines Have the Most Instagram Followers?
Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!! The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360. You will find more statistics at Statista
Read moreTop All-Time YouTube Videos
For years, Psy (“Gangnam Style”) had the most popular video on YouTube. But now, there is a new YouTube champion: Wiz Khalifa (“See You Again”). As reported by Niall McCarthy for Statista: “Wiz Khalifa and Charlie Puth’s ‘See You Again’ has overtaken Psy’s “Gangnam Style” to become the most popular music video on YouTube. The […]
Read moreSeniors More Active on the Net
For years, there has been a pretty direct correlation between age and Internet use — with those 65+ and older having relatively interest. But times are changing!! As just reported by Felix Richter for Statista: “While young people in the United States have grown up using technology and spend a substantial part of their lives […]
Read moreiPhone 7 2017 Prices Around the Globe
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Trends global, infographic, iphone, price, Statista, trends
To paraphrase our 2016 iPhone pricing post: Do you — or someone you know — own an iPhone 7? If yes, what price did you pay? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still […]
Read moreAmazing But True: Netflix More Popular Than DVR
Evans on Marketing Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media competition, DVR, Leichtman Research, Netflix, Statista 5
For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming […]
Read moreConnected Vehicles Generate BIG Data
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends auto, big data, car, connected, consumer research, experiential marketing, innovation, mobile media, opportunity, planning, Statista, technology, trends, vehicle 4
This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]
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