Video Game Consoles Keep Rocking

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , ,

 
As our title indicates, video game consoles keep rocking. It may be hard to believe, but video game consoles have been around for nearly 50 years. You may not …

Read more

Navigating a Difficult Marketplace

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

  
Over the last few months, the United States has been buffeted by the COVID-19 pandemic. As well as by protests/counter-protests about long-seated civil issues. From a company perspective, this …

Read more

E-Commerce Is Booming

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Trends , , , , , , ,

 
As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce …

Read more
1 2 … 11