We ask, is smartphone addiction a problem? Is it for YOU?
Read moreIs Smartphone Addiction a Problem
Evans on Marketing Uncategorized compulsive, Deloitte, infographic, smartphone addiction, Statista 11
Behavior of Belief-Driven Consumers
Often, people report that brand image influences their shopping behavior. But, how valid is this?
Read moreWhat Countries Lead in Electric Vehicle Chargers
For electric vehicle sales to ramp up further, consumers must believe in the convenience of charging stations. Thus, we need to know what countries lead in electric vehicle chargers. And how the United States performs in this area. For some background information, check out Electric Cars Are Booming Worldwide. Marketers Be Aware: What Countries Lead […]
Read moreAmerican Vacation Time Compared to Elsewhere
Evans on Marketing Careers, Global Marketing, Trends analytics, planning, Statista, unused vacation time 12
As we noted last month, a good work/life balance is a key goal for many employees. So, how good is American vacation time compared to elsewhere?
Read moreBest Employers for Young Professionals
Last week, we reported on Universum’s 2018 most attractive employers survey according to business students. Today, we look at a new study from Statista on best employers for young professionals.
Read moreAdvertising Media Still Shifting
As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising — U.S. B2B Digital Advertising Spending Trends — A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]
Read moreMusic Streaming Payment Rates Differ by Platform
We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]
Read more2018 Super Bowl LII Fun Facts
In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we asked last year, […]
Read more2018 Projected Global Wage Growth
Evans on Marketing Business Analytics and Marketing Information, Careers, Global Marketing, Trends 2018, infographic, OECD, real wages, Statista, wages, worldwide
In this post, we look at 2018 projected global wage growth. Why? For many (most) of us, salary/wage data acts as a useful tool. With such data, we can better judge our value to the company and for our job sector. As these links show: Robert Half 2018 Salary Guides Looking for Marketing Salary Information? […]
Read moreWhat Do You Know About Selfies?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media Georgia Tech, Instagram, selfie, Statista
What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media? According to Isabel von Kessel, reporting for Statista: “Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand […]
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