Tag Archives: Statista

2018 Super Bowl LII Fun Facts

4 Feb

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂

Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, Rating the Super Bowl Ads: What’s YOUR Take? We ask the same question for 2018’s game.

What’s the big deal about the Super Bowl for marketers? Consider these observations from Mitchell Carey, writing for Diligant:

“Despite the recent exodus of many viewers from broadcast TV. On Sunday, February 4th it’ll be hard to find someone who doesn’t plan to tune in to Super Bowl LII on NBC at 6:30 PM EST. And whether you’re a religious football follower or a fair-weather fan, a cable subscriber or a cord-cutter. You’ll probably check in to make sure that your preferred team stays ahead. Or to catch a glimpse of some of the most engaging ads of the year. Reining in an average of 111.3 million viewers last year, Super Bowl LI was the fifth most-watched TV broadcast in history.”


2018 Super Bowl LII Fun Facts

Since this game-day post takes a light-hearted view of SB LII, we offer the following information and infographics.

Want to be immersed in trivia? If yes, take a look at “Super Bowl 2018 preview: The 52 things you need to know about Patriots vs. Eagles” from CBS Sports. One of the 52 things = “The temperature in Minneapolis is forecast to be around 6 degrees Sunday, but the game will be played indoors.”

Now, on to some entertaining infographics.


To begin, this one is from Niall McCarthy

2018 Super Bowl LII Fun Facts


Next are TWO infographics from Diligant — digital marketer’s playbook 1 and digital marketer’s playbook 2.

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 1

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 2


And look at this infographic from WalletHub.

2018 Super Bowl LII Fun Facts


2018 Projected Global Wage Growth

12 Jan

In this post, we look at 2018 projected global wage growth. Why?

For many (most) of us, salary/wage data acts as a useful tool. With such data, we can better judge our value to the company and for our job sector. As these links show:


2018 Projected Global Wage Growth

In 2018, wage growth will be mixed. And this goes for the United States and other OECD countries. The Organization for Economic Cooperation and Development consists of 35 nations. As it states, its mission “promotes policies that improve economic and social well-being of people around the world.”

Recently, Statista summarized the results of research on OECD wages in 2018 [NOTE: the wage projections reflect the impact of inflation. This results in the real rate of change. In the U.S., we measure real wages by studying both wages and the consumer price index.]:

“In analyzing OECD data, London-based Trades Union Congress (TUC) prepared forecasts for wage growth in developed economies for 2018. And it’s good news for a number of Eastern European nations. With Hungary, Latvia, and Poland expected to see the largest increases at 4.9, 4.1, and 3.8 percent.”

“But tougher times await those in the soon-to-be-divorced U.K. In that case, real wages will shrink by 0.7 percent. The U.S. appears on the positive side of the chart. A 1.2 percent real jump upwards is predicted.”

As we can learn from the Statista chart shown below.

  • For 2018, TUC offers wage projections for 32 OECD countries.
  • Of those 32 countries, 28 will have real wage growth in 2018.
  • However, TUC projects that just six OECD countries will show wage growth of at least 3 percent in 2018.
  • In 2018, the U.S. will rank 13th of the 32 nations for wage growth.
  • Besides in the U.K., wages will decline in Spain and Italy. And they will be flat in Switzerland.

2018 Projected Global Wage Growth - Statista chart

What Do You Know About Selfies?

25 Jul

What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media?

According to Isabel von Kessel, reporting for Statista:

“Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand how people give statements on their identity by taking and posting selfies. To obtain the data, the institute analyzed 2.5 million selfie posts on Instagram and assigned them to 14 different categories.”

“Accordingly, photos about appearance were two times more popular than the other categories combined and most often depict the photographer’s makeup, clothes, lips, or other individual features. Similarly prevalent are selfies about the person’s ethnicity or nationality, accounting for 13 percent within the study. The researchers interpreted this as an indication of the person’s pride in his or her ethnic background. In general, women (59%) take more selfies than men (41%).”


Infographic: Selfies Are All About Appearance | Statista You will find more statistics at Statista


What Magazines Have the Most Instagram Followers?

21 Jul

Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!!

The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360.


Infographic: Photo-Centric Magazines Are Doing Well on Instagram | Statista You will find more statistics at Statista


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