Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:
“After more than a decade …
Read moreHow Effective Are Social Media?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends analytics, B to B, chief marketing officer, customer satisfaction, Duke, eMarketer, experiential marketing, performance, ROI, social media, trends 1
With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How …
Read moreHewlett-Packard: Wishing for the Good Old Days
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends analytics, bad behavior, business model, competition, customer expectations, financial, Hewlett-Packard, HP, innovation, Meg Whitman, opportunity, performance, problems, product life cycle, product management, technology, trends 9
Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (…
Read moreAdvertising on Facebook: Revenues Up, Growth Down
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, analytics, business model, eMarketer, Facebook, performance, success, trends
New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has …
Read moreGroupon’s Growing Pains
Evans on Marketing Online Marketing, Social and Digital Media Groupon, IPO, performance, social media, trends
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As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. …
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