Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune: “After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with […]
Read moreHow Effective Are Social Media?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends analytics, B to B, chief marketing officer, customer satisfaction, Duke, eMarketer, experiential marketing, performance, ROI, social media, trends 1
With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments […]
Read moreHewlett-Packard: Wishing for the Good Old Days
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends analytics, bad behavior, business model, competition, customer expectations, financial, Hewlett-Packard, HP, innovation, Meg Whitman, opportunity, performance, problems, product life cycle, product management, technology, trends 9
Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (and highlighted by this photo montage): “Stanford University classmates Bill Hewlett and Dave Packard founded Hewlett-Packard in 1939. The company’s first product, built in a Palo […]
Read moreAdvertising on Facebook: Revenues Up, Growth Down
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, analytics, business model, eMarketer, Facebook, performance, success, trends
New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has been dropping — and the too will continue in the future. Click the chart to learn more.
Read moreGroupon’s Growing Pains
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Click on the image to access the article As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily […]
Read moreThose Millions on Facebook? Some May Not Actually Visit
Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media analytics, Facebook, loyalty, performance, social media 1
Photo by Kimihiro Hoshino/Agence France-Presse — Getty Images Click the image for the full story. As Andrew Ross Sorkin of the New York Times reports, “Facebook counts as ‘active’ users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com […]
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