A New Look at Key Marketing Metrics

 
As we noted several times before, firms must know what factors to assess. Thereby, becoming  better able to review performance.  Here, we take a new look at key marketing

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How Effective Are Social Media?

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How

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Hewlett-Packard: Wishing for the Good Old Days

Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (

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