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It’s Tough Doing Business in Russia

January 24, 2014 Evans on Marketing Distribution, Global Marketing customer expectations, FedEx, problems, regulations, restrictions, Russia, shipping, UPS 2

With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher.

Let’s consider the recent decision of FedEx, UPS, …

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Hewlett-Packard: Wishing for the Good Old Days

February 6, 2013 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends analytics, bad behavior, business model, competition, customer expectations, financial, Hewlett-Packard, HP, innovation, Meg Whitman, opportunity, performance, problems, product life cycle, product management, technology, trends 9

Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (…

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Innovation Is Often Not Easy to Implement

February 4, 2013 Evans on Marketing Global Marketing, Product Management, Technology and Marketing, Trends 787, bad behavior, Boeing, customer expectations, Dreamliner, failure, innovation, opportunity, problems, product management, technology 7

The path from idea to successful new product is typically time-consuming, frustrating, and wrought with twists and turns. That is why so many great ideas do not become commercial successes …

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