Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar …
Read moreNissan Reviving Datsun Brand
Evans on Marketing Global Marketing, Product Management, Trends auto, brand, business model, competition, Datsun, discount, global, innovation, Nissan, price, product life cycle, strategy 3