Surviving Cancer and Living Well

Dear readers: As you may already know, I am an extremely lucky pancreatic cancer survivor. Fortunately, I am surviving cancer and living well. I have written about that before at this blog. 🙂 I feel a strong need to give back, so I have written: Surviving Cancer and Embracing Life: My Personal Journey. My goal […]

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How Healthy Is YOUR Lifestyle?

What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again.  […]

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Eating, Living Better

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? Perceptions Vs. Reality What’s the State of Healthcare Information Online? Want to Attract the Health-Conscious […]

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A Message of Hope: Happiness Is a Choice

As we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared on Evans on Marketing. _________________________________ A HEALTH AND HAPPY 2017 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative […]

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Zarb at 50 (5): Presentation by Debra A. Sandler, Distinguished Alumna

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by President Rabinowitz and five distinguished alumni, followed by a reception. We are making the videos available in three ways: […]

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JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.” The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands […]

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How Healthy Are We? Perceptions Vs. Reality

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity? Recently, Nielsen conducted in-depth research on this […]

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New Barclays Center in Brooklyn to Ban Larger Sodas

Last month, New York City enacted a ban on sugary drinks sold at restaurants, sports arenas, movie theaters, etc. as a measure to promote better health. The law is not scheduled to go into effect until March 2013 — and it is already facing numerous legal challenges. Nontheless, the new Barclays Center is taking a […]

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