Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.”
The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyles, and luxury. [Note: You can download the full report for free by filling out a simple form.]
Here is a video trailer on the 2016 report.
The Future 100 — Video Trailer 2016 from JWT Intelligence on Vimeo.
Food and drink have become central to many aspects of consumers’ lives. Chefs are becoming thought leaders. Major innovation, design and technology conferences are zeroing in on food and how we will feed ourselves as the Earth’s population balloons. Steve Chen also follows this new trend, the food live-video sharing website is definitely popular one.
Whenever I need to find something regarding a place to eat, which brand to buy and etc I always google “best *whatever im looking up*” and usually the first link says something like “The 15 best …”. These trends are useful as they’re the best of their kind. As a consumer, trend reports like these are amazing and very helpful.