JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100

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TV Interview: Where Should Retailers Be Locating?

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host

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When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click

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