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Tag: <span>business model</span>

The Weak Financial Performance of Social Media: No Surprise

July 28, 2012 Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, Facebook, retailer, social media, stock price 3

On May 18, I wrote: “How can a company with SALES of  $3.7 billion in 2011 and projected annual sales of less than $20 billion as of 2016 be valued …

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Can Microsoft Finally Generate a Success in an Apple Marketplace?

June 25, 2012 Evans on Marketing Product Management, Technology and Marketing Apple, business model, Microsoft, Surface, tablet, technology

As Microsoft announced that it would soon be introducing its own tablet, the Surface, to compete with the iPad and Droid-driven devices, four questions come to mind:

  1. Can Microsoft be successful
… Read more

Liking LinkedIn, While Wary of Facebook

May 29, 2012 Evans on Marketing Social and Digital Media business model, Facebook, LinkedIn

As reported in today’s New York Times, Facebook stock has fallen by 25 percent since its IPO. What’s next? Does LinkedIn really have a better business model?

Click the graphic …

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2012 FOLIO: B-to-B CEO Survey

May 24, 2012 Evans on Marketing Business-to-Business B to B, B2B, business model, decisions

Each year, Folio magazine reports on the results of its CEO survey, complete with numerous charts. E-media are a big focus in 2012. Click the image for the full story…

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Ahead of Facebook IPO, GM Stops Advertising

May 16, 2012 Evans on Marketing Global Marketing, Social and Digital Media business model, Facebook, global, promotion, social media 1

   Click the image for the full story

While it will still maintain a presence on Facebook, General Motors has decided to stop its advertising there. Although GM’s $10 million annual advertising …

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