Tag Archives: B to B

How Effective Are Social Media?

9 Sep

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments at social media sites. But how can we measure return on investment (ROI)?

To help address the effectiveness of social media, Duke’s Fuqua School of Business recently conducted a study of chief marketing officers (CMOs) at a number of companies.

As reported by eMarketer:

“Social media ad spending continues to grow in the U.S., with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.”
 
“Based on an August survey of U.S.-based CMOs by Duke’s Fuqua School of Business, executives from across the business-to-business (B2B) and business-to-consumer (B2C) sectors are still figuring out how to gauge the true effect of social media on their business. The problem is more pronounced for those in the B2B sector, where nearly half of respondents haven’t yet been able to show the impact of social media. Many in the B2C sector have had better luck showing the qualitative impact of social, although 60% or more of CMOs still they did not know the channel’s quantitative impact.
 
Take a look at the two charts on the Duke study from eMarketer. See what CMOs say their companies are doing to assess social media effectiveness.
 

 


 

Will Tally Be a Winner for Inventory Management?

17 Nov

As we know, managing inventory properly can possibly make or break a firm’s sales and profit goals. So, companies should be as efficient and accurate as possible in their inventory management efforts.  Nonetheless, many organizations rely on physical inventory counts done by humans, which can result in errors.

With that in mind, consider the new Tally automated system, from Simbe Robotics:

“Tally is the world’s first robotic autonomous shelf auditing and analytics solution. The solution consists of one or more mobile robots that can autonomously traverse large brick-and-mortar retail environments to capture, report, and analyze the state and availability of merchandise and help ensure compliance with the store’s planogram [planned layout of merchandise] – the ideal placement of products on shelves in order to maximize sales. Tally performs the repetitive and laborious tasks of auditing shelves for out-of-stock items, low stock items, misplaced items, and pricing errors. Tally operates safely during normal store hours alongside shoppers and employees.”

Take a look at the YouTube video to learn more about Tally.
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

Don’t Have Bad Content on Social Media

5 Dec

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.

As Nicole Karlis reports for the Scripted blog:

“Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about. As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.”

“In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.”

[Note: Scroll to the bottom of this post for some resources on content marketing.]

 

Resources from Nicole Karlis:

 

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