U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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Marketing Content for Selling Technology to B2B Buyers

In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for selling technology to B2B buyers. Overall, the marketing of technology cuts across many topics. And in both the B2C and B2B segments of the marketplace. […]

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How Effective Are Social Media?

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments […]

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Will Tally Be a Winner for Inventory Management?

As we know, managing inventory properly can possibly make or break a firm’s sales and profit goals. So, companies should be as efficient and accurate as possible in their inventory management efforts.  Nonetheless, many organizations rely on physical inventory counts done by humans, which can result in errors. With that in mind, consider the new […]

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Fraud and Brand Safety Are Key to Ad Buyers

What factors are important to digital advertising buyers? According to eMarketer: “From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among […]

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Don’t Have Bad Content on Social Media

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side […]

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What Works in B2B Marketing and Social Media

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. Here is an infographic summery of the 2014 report.    

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What’s Next for B-to-B Marketers?

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future. With this mind, look at the slideshow below from MarketingProfs: “The theme of the 2014 MarketingProfs’ B2B Marketing Forum was […]

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Social Media Use Growing for SMBs

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is ongoing research on the advertising behavior of SMBs), about three-quarters of the firms said they […]

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Internet Security Threats: 2014

Symantec — which provides security, storage, and systems management solutions — has released its Internet Security Threat Report 2014, a comprehensive 98-page document: “Symantec has established the most comprehensive source of Internet threat data in the world through the Symantec™ Global Intelligence Network, which is made up of more than 41.5 million attack sensors and […]

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