Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof.
Click the photo …
Read moreLooking Ahead to the Year 2017
In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future.
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Read moreIs Axe Going Too Far in Its Ads (Wink! Wink!)?
Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends advertising, Axe, bad behavior, Generation Y, good behaviors, infographic, online shopping, promotion, pushing the envelope, risky, social media, trends, Unilever 1
Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.
As …
Read moreTrends in Advertising and Promotion
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends advertising, analytics, infographic, online information, opportunity, promotion, social media, trends 1
Smart Water: Humorous Advertising with Jennifer Aniston
Check it out — a celebrity playing on the constant media fascination with her.
Clever, but will it sell Smart Water?
[thanks to JFE for the link.]
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