Fortune’s 2017 Crystal Ball

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Each year, Fortune magazine presents an interesting series of predictions for the coming year.

The 2017 “crystal ball” is based on these principles (and includes the use of IBM Watson …

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2017 Global Economic Prospects from the World Bank

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Each year, the World Bank publishes its global economic outlook — and makes it available for free!

For 2017, the World Bank expects the following:

“[In 2016,] stagnant global trade, …

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Influencer Marketing: Coming of Age

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One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used?

Consider these observations by Lee Oden (CEO of TopRank Marketing)…

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2017 Super Bowl of Advertising: A Preview

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This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production …

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Don’ts for Businesses Using Social Media

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In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of …

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