Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read moreInfluencer Marketing: Coming of Age
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One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used?
Consider these observations by Lee Oden (CEO of TopRank Marketing)…
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