This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd.
Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a postmortem of the 2017 ads.
Here are some things to expect for this Super Bowl:
- Starting February 1, YOU can vote at USA Today’s Super Bowl Ad Meter for your favorites.
- All ad time slots will be sold out for the game, which is on Fox TV.
- There will be 110+ million U.S. viewers.
- Pre-game and post-game advertising will be bigger than ever.
- Pepsi’s half-time show featuring Lady Gaga will be a spectacle aimed at younger adults more at than older ones.
- The NFL has turned down GNC’s advertisement. As Judann Pollack and Nathan Skid reported for Advertising Age: “GNC, which had been planning a Super Bowl commercial as part of its huge rebranding effort, said it has been rebuffed by the National Football League today, four days after Fox cleared its commercial in writing. Jeff Hennion, exec VP-chief marketing and E-commerce officer at GNC, said the NFL objected to its commercial because its products include two of the 162 substances banned by the league.”
Here several ads to look forward to seeing:
Budweiser — “Born The Hard Way”
Ford — “Go Further”
Febreze — “Half-Time Bathroom Break”
Kia — Teaser for “Iceberg” ad
Mercedes — Peter Fonda from “Easy Rider” fame
Mr. Clean — “Cleaner of Your Dreams”