Don’ts for Businesses Using Social Media

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , , , , , , 2

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of …

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Chevy Goes Global

Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management , , , , , , , , , , , , , , , , ,

Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” …

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What Happens When the Iconic Company Founder Departs?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , ,

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders …

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