Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language? Recently, Annie Pilon described “20 Taboo Topics to Stay […]

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Sources of Free Images for Social Media Use

If  you use social media, one issue that arises is whether it is legally OK to use an image (photo, etc.). The rules and intent differ in the use of images for personal, nonprofit, and corporate sites. In any case, what needs to be well understood is that are a large of free images available […]

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Chevy Goes Global

Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” and “Chevrolet, building a better way (to see the USA).” Now, with the tremendous growth of the international market, General Motors is taking a new […]

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What Happens When the Iconic Company Founder Departs?

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]

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