Influencer Marketing Keeps Evolving

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear from the earliest to most recent: Influencer Marketing: Coming of Age How to Best Reach […]

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Key 2018 Influencer Marketing Trends

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.   What Is Influencer Marketing” According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase […]

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Stronger FTC Influencer Marketing Rules

Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some abuses in the use of influencer marketing, stronger FTC influencer marketing rules introduced new rules. Our past posts on influencer marketing include the following:  Influencer Marketing: […]

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Influencer Marketing: Coming of Age

One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used? Consider these observations by Lee Oden (CEO of TopRank Marketing): “What does ‘influencer marketing’ mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a […]

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