Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021.
Devising Influencer Marketing Campaigns
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing customer expectations, experiential marketing, influencer marketing, infographic, opportunity, planning, The Shelf 20
Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.
To review, what is …
Read moreB2B Influencer Marketing
Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read moreDo YOU Recognize Anti-Influencers
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing analytics, anti-influencer, experiential marketing, influencer marketing, planning, Sprout Social
Over the years, Evans on Marketing has posted nearly 40 times on influencer marketing. Including twice last week. But we never have discussed the anti-influencer. Thus, do YOU recognize …
Twenty-Two Influencer Marketing Tips
Yesterday, we looked at the state of influencer (tastemaker) marketing in 2020. That leads to the question: How should we best use influencer marketing? To address that question, this …