As we have reported before, influencer marketing is growing in popularity. Thereby, enhancing relationships among companies, influencers, and customers. This means certain celebrity influencers make big bucks on Instagram.…
Further Insights on Influencer Marketing
As we have noted many times, influencer marketing keeps growing, Thus, we offer further insights on influencer marketing.
For examples of our prior posts on the topic, check out …
Read moreB2B Influencer Marketing in 2021
Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021.
Onalytica Research on B2B
… Read moreDevising Influencer Marketing Campaigns
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing customer expectations, experiential marketing, influencer marketing, infographic, opportunity, planning, The Shelf 21
Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.
To review, what is …
Read moreB2B Influencer Marketing
Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read more