Devising Influencer Marketing Campaigns

Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.

To review, what is

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Do YOU Recognize Anti-Influencers

Over the years, Evans on Marketing has posted nearly 40 times on influencer marketing. Including twice last week. But we never have discussed the anti-influencer. Thus, do YOU recognize

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Twenty-Two Influencer Marketing Tips

Yesterday, we looked at the state of influencer (tastemaker) marketing in 2020. That leads to the question: How should we best use influencer marketing? To address that question, this

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