At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear from the earliest to most recent: Influencer Marketing: Coming of Age How to Best Reach […]
Read moreKey 2018 Influencer Marketing Trends
As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends. What Is Influencer Marketing” According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase […]
Read moreStronger FTC Influencer Marketing Rules
Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some abuses in the use of influencer marketing, stronger FTC influencer marketing rules introduced new rules. Our past posts on influencer marketing include the following: Influencer Marketing: […]
Read moreHow to Best Reach Influencers: An Infographic
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends brand credibility, business model, competition, experiential marketing, influencer marketing, infographic, opportunity, planning, social engagement, social media, tips, Traackr, trust 2
Yesterday, we talked about the power of marketing influencers. Today, we present an infographic by Traackr: “With one tweet, tap, or snap, we interact with our peers in an instant, as we do with brands. This new social fabric affects how people relate to and involve themselves with brands, ultimately enabling them to be more […]
Read moreInfluencer Marketing: Coming of Age
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends 2017, Altimeter Group, analytics, brand credibility, Brian Soltis, business model, competition, experiential marketing, influencer marketing, marketing research, opportunity, planning, social media, tips, TopRank Marketing, Traackr, trust 5
One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used? Consider these observations by Lee Oden (CEO of TopRank Marketing): “What does ‘influencer marketing’ mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a […]
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