Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021.
Over the summer, we examined the use of influencers in business-to-business marketing. Now, we look to the future with B2B influencer marketing in 2021.
Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.
To review, what is …
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Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
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Over the years, Evans on Marketing has posted nearly 40 times on influencer marketing. Including twice last week. But we never have discussed the anti-influencer. Thus, do YOU recognize …
Yesterday, we looked at the state of influencer (tastemaker) marketing in 2020. That leads to the question: How should we best use influencer marketing? To address that question, this …