Top Authentic Global Brands — Credibility Pays

As we noted in August: Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights the top authentic global brands for 2017. See how popular these […]

Read more

Influencer Marketing: Coming of Age

One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used? Consider these observations by Lee Oden (CEO of TopRank Marketing): “What does ‘influencer marketing’ mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a […]

Read more