One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used?

Consider these observations by Lee Oden (CEO of TopRank Marketing):

What does ‘influencer marketing’ mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a meet and greet at an event? Why not send products to bloggers in the hopes that they’ll do a review and say nice things? Surely that’s not all enterprise marketers think of when it comes to the possible outcomes with influencer relationships.”

“The promise of brands collaborating or outright paying influential individuals to create content that lifts the brand’s credibility and reach to sell more products is something that companies of all sizes have been hot on – especially in the past 12 months. With a groundswell of interest, there are many divergent interpretations of what influencer marketing really means.”

“With so many different opinions, best practices, and even definitions, we set out with influencer marketing platform Traackr to bring clarity and future direction by conducting research into the practice for large, enterprise organizations. We also engaged my pal and respected futurist, author and analyst, Brian Solis of Altimeter Group to conduct an analysis of that research and write a report outlining what is working, what isn’t and future trends.”

 
Take a look at Influence 2.0: The Future of Influencer Marketing Research Report 2017, in-depth analysis and research on influencer marketing. Click on the image for the full report. [Note: a FREE signup is required.]

 


 

5 Replies to “Influencer Marketing: Coming of Age”

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