Influencer Marketing: Coming of Age

One of our most popular emerging concepts is “influencer marketing.” What is it and how should it be used? Consider these observations by Lee Oden (CEO of TopRank Marketing): “What does ‘influencer marketing’ mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a […]

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The State of Social Media by Altimeter Group

Check out this informative slideshow from Altimeter Group: “The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media […]

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