Tag Archives: Secret

Is Whisper(ing) a Good Idea?

22 Feb

Over the past two years, we’ve made about 35 posts related to privacy issues. This remains an important issue and one of great concern to a large number of us. And many companies have listened to our concerns, such as Google Chrome offering an incognito setting.

Now, there is another new app, Whisper, that has gotten a lot of attention. Whisper is available for free for both iPhones and Android devices. Just click the company name. [Note: This post is not intended as an endorsement of  Whisper, only to further our discussion about privacy.]

What is Whisper? Here is a synopsis from Marian Berelowitz, writing for JWT Intelligence:

“This year the suddenly-big new thing is anonymous sharing, and Whisper is the app populating headlines, from the Wall Street Journal  to New York magazine. Whisper lets users ‘be yourself and stay anonymous,’ as it promises; people post thoughts and secrets and connect with others, all anonymously. Like Snapchat, the user base skews very young, and the numbers are dizzying: about 3.5 billion page views a month and more than 20 posts per second at peak hours, according to its CEO. Another app, Secret, enables anonymous sharing but within one’s network of friends.”

“While many are worried about the potential for slander, bullying, and other abuse, Secret’s creators tell Time that their aim is to build ‘a platform that will bring more authenticity, self-awareness, and empathy to the world.’ Similarly, Whisper CEO Michael Heyward talks about his app enabling our masks to come off, and editor-in-chief Neetzan Zimmerman describes it as “the anti-Facebook.”

Click the image from Whisper to read more.


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