Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.
As reported by eMarketer, a new study by the Intelligence Group found that: “Nearly three-quarters of 14- to 18-year-olds in the U.S. said they used YouTube ‘frequently,’ compared with 60% who said the same for Facebook. Those ages 19 to 24 accessed YouTube more than Facebook, but there was just a 1-percentage-point difference between the two. The 25-to-34-year-old age group was significantly more likely to use Facebook than YouTube.”
And, interestingly, YouTube viewing fell for 25-to-34 year olds while Facebook viewing increased. Participation with iTunes, Instagram, and Twitter lags far beyond YouTube and Facebook for young people.
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