All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers.
According to Nielsen:
“In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 Year in Sports Media Report. Not only are there more sports-focused channels available to viewers, nonsports networks have also added sports content to their lineups. And with more sports programming out there tugging at viewers’ heartstrings, Americans clocked 33 billion hours watching sports on TV in 2013. What’s more, viewing sports is an opportunity to be social, whether watching with pals in the stadium or alone online, fans need to gab about it. Even though sports events only accounted for 1.2 percent of all TV programming, conversations about sports made up nearly half of all Tweets about TV (49.7%).”
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