A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel recently conducted an in-depth interview with Tim Cook, Apple’s current CEO.…
Read moreTracking YOUR Online Behavior: It’s Much More Widespread Than You Think
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends bad behavior, customer expectations, customer satisfaction, Facebook, identity theft, online information, privacy, tracking, trust, Twitter 6
LET’S BE ON HIGH ALERT!!!
As we have noted several times (click here, for example), companies are increasingly tracking our online behavior. So, it is imperative to be …
Read moreMobile Marketing Best Practices
Evans on Marketing Online Marketing, Social and Digital Media analytics, best practices, blog, Hofstra, Michael Della Penna, mobile media, planning, social media, tips 2
Hofstra University alum and social media guru Michael Della Penna (who tweets at @mikepenna) writes widely on marketing practices. In a recent column, Della Penna identified “10 Relationship-First Mobile Marketing …
Read moreSocial Media and Branding: A Look at China
Evans on Marketing Global Marketing, Product Management, Social and Digital Media analytics, China, eMarketer, global, InSites Consulting, mobile media, social media, trends 3
In China, social media play a more important role among brand followers than in the United States according to research by InSites Consulting.
Click the eMarketer chart to learn …
Read moreCourt Allows Antitrust Challenge to TV Sports Deals
As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way …
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