How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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A Look at Best Practices in Marketing

IBM recently conducted a study to determine what makes the best marketing companies stand out. As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of Marketers: “In the U.S., $83B is lost each year due to poor customer experiences. Marketers must re-examine how to understand and engage customers, evaluate and […]

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The Best Traits of 21st Century Leaders

In the past, it was believed that the best managers were in control and dispassionate. But, this has been (and will continue to) changing (change). As Leigh Buchanan writes for Inc.: “Control is a mirage. The most effective leaders right now — men and women — are those who embrace traits once considered feminine: Empathy. […]

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Mobile Marketing Best Practices

Hofstra University alum and social media guru Michael Della Penna (who tweets at @mikepenna) writes widely on marketing practices. In a recent column, Della Penna identified “10 Relationship-First Mobile Marketing Best Practices”: “There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous – there are five […]

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