TV Interview on Database Marketing

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , 1

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …

Read more

TV Everywhere Is Booming

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 1

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied …

Read more

What’s Ahead for TV Advertising?

Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , ,

Due to the changing ways in which people connect with their media, TV ads are destined to change substantially. Take a look at this video clip from the Wall Street …

Read more

Court Allows Antitrust Challenge to TV Sports Deals

Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 7

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way …

Read more