TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna

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TV Everywhere Is Booming

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied

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What’s Ahead for TV Advertising?

Due to the changing ways in which people connect with their media, TV ads are destined to change substantially. Take a look at this video clip from the Wall Street

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Court Allows Antitrust Challenge to TV Sports Deals

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way

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