TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.    

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TV Everywhere Is Booming

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied to the TV cord. According to eMarketer: “Consumers want access to anything, anytime, anywhere — including television. One solution? TV Everywhere — services that enable cable […]

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Is the World Cup Coming of Age for U.S. Viewers?

For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind. With the 2014 World Cup being in time-zone-friendly Brazil — and ESPN having wall-to-wall coverage of matches, 2014 may be the year for TV viewing to take off in the United States. As Nielsen notes: “Long […]

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What’s Ahead for TV Advertising?

Due to the changing ways in which people connect with their media, TV ads are destined to change substantially. Take a look at this video clip from the Wall Street Journal.  Click the image to gain access.  

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Court Allows Antitrust Challenge to TV Sports Deals

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way Major League Baseball and the National Hockey League have carved up TV rights became a much bigger deal Wednesday after a New York federal judge refused […]

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