A New Way to Track Shoppers

Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The Memo: “Now,  there‚Äôs a novel new technology that can figure out your age, gender, and […]

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Tracking YOUR Online Behavior: It’s Much More Widespread Than You Think

LET’S BE ON HIGH ALERT!!! As we have noted several times (click here, for example), companies are increasingly tracking our online behavior. So, it is imperative to be aware of this and zealously guard your privacy. The latest major story on this topic is an in-depth Wall Street Journal article written by Jennifer Valentino-DeVries and […]

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