The Growing Importance of Generation Z

Evans on Marketing Consumers and Their Behavior, Trends , , , , , , , , , , , , , 2

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …

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Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , 1

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.

As …

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