Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …
Read moreThe Growing Importance of Generation Z
Evans on Marketing Consumers and Their Behavior, Trends analytics, customer expectations, demographics, Generation Y, Generation Z, lifestyle, millennial, mobile media, opportunity, planning, segmentation, slideshow, social media, trends 2