Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.”
As part of this presentation, …
Read moreAdidas’ View of the World Cup
Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing Adidas, advertising, brazuca, Dvice, entertainment marketing, innovation, promotion, sports marketing, technology, Twitter, video, World Cup, YouTube 17
The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.
As …
Read moreLego Mania Goes Viral
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing customer expectations, customer satisfaction, experiential marketing, Lego Movie, mobile media, opportunity, planning, social media, video, YouTube 9
The Lego Movie has turned out to be quite a global phenomenon. Click the image to visit the movie’s Web site.
According to Box Office Mojo, through March 4, …
Read moreThe Most Popular Social Media for Young People
Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.
As reported by eMarketer, a new study by …
Read moreAdvertising at the End of the Super Bowl? Have an Ad That’s Viral!
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, entertainment marketing, planning, promotion, sports marketing, Super Bowl, viral, YouTube 13
Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in …
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