Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂    

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Careers in Business 2017: Now on YouTube

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a look at this video — in full-screen mode!      

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FREE: 2017 Edition of Careers in Business

Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!!   Outline of Topics: General Hints Background Data By Occupation Long-term Trends Hot Long-term Business Career Opportunities Bureau Of Labor Statistics’ Occupational Outlook Handbook LinkedIn “Find A Job” Resources    

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Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]

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Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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What Influences Gift Giving Behavior?

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.      

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TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.    

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Self-Branding Across Roles and Life Stages: Part 3

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Self-Branding Across Roles and Life Stages: Part 2

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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