Tag Archives: Zarb School

Hofstra Marketing: Exciting Times Ahead

15 Sep

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂
 

 

Careers in Business 2017: Now on YouTube

13 Sep

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.”

Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂

PLEASE take a look at this video — in full-screen mode!
 
 

 

FREE: 2017 Edition of Careers in Business

11 Apr

Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!!
 

Outline of Topics:
  • General Hints
  • Background Data By Occupation
  • Long-term Trends
  • Hot Long-term Business Career Opportunities
  • Bureau Of Labor Statistics’ Occupational Outlook Handbook
  • LinkedIn
  • “Find A Job” Resources

 

 

Self-Branding for Professional Success: An In-Depth Discussion

10 Jan

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”

The first part of the article (pages 1-10) covers the evolution of branding concepts, brand positioning, brand equity, the role of communications (including new media), and corporate branding.

The second part of the article (starting on the bottom of page 10) focuses on such aspects of self-branding as these: the factors impacting one’s professional self-brand, steps in self-branding, personal branding SWOT analysis, a career ladder approach to self-branding, self-brand management and re-invention, and creating and sustaining an online self-brand.

To enhance the discussion, there are several practical and colorful figures that illustrate the keys to superior professional self-branding.

[Click the IN logo at the bottom of the slideshow to access and download a PDF version of the paper.]

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